This news story originally appeared at Google News - Search on 10 November 2021

TikTok the most searched for social media platform around the world, Facebook takes a dive

KUALA LUMPUR (Nov 11): TikTok, the video-focused social networking service owned by Chinese company ByteDance, is the most searched for social media platform around the world, while Facebook has experienced the biggest decrease from Jan–Sep 2021, according to digital marketing solutions company UXEL SEM. In a statement Wednesday (Nov 10), the UXEL SEM digital marketing solution team said TikTok saw more than 100% year-on-year (y-o-y) increase in the United States, United Kingdom, Canada, France, Spain, Brazil, Italy, Germany, while it rose 78% in Norway.